What are the eight verticals inside Vox Media providing access to a diverse range of audiences from sports lovers to foodies to fashionistas? What are the tools used and strategies deployed to ideate, execute, and distribute meaningful content programs for an advertising partner? How can this strategy scale to accommodate business growth? Here are some insights by Vox Media on delivering quality content that provides deep impact for brands. This keynote will cover how you can think not just about creating great content, but creating content destined for success across a variety of video viewing platforms. This keynote will also discuss how you can handle customization for each execution, how branded content is backed by metrics.