Organized by Asher Russell
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Program

Get the latest insights

Presenting the Most Exciting Time for Online Video Advertising!

Catch the latest thoughts, insights and real live case studies at this immersive conference.

 
Day One 25 January 2016 (MONDAY)
 
7:50 AM – 8:50 AM
Registration & Coffee
 
8:50 AM – 9:00 AM
Welcome to VIDAS 2016
 
9:00 AM – 9:10 AM
Chairman’s Opening Address – Succeeding in the Fastest Growing Digital Ad Format
Overview of key trends and developments in this dynamic space: Online streaming video has become the fastest growing digital advertising format today and the stage is set for it to soar even further. Publishers and content creators are aggressively investing in high quality video experiences and advertisers and brands see online video ads to be far more effective than TV ads in today’s multi-screen world. As a publisher, content creator, advertiser or platform provider, this dynamic and evolving space presents you with much opportunity as an online media. Growth and directions will depend on several key factors which will be covered in this conference by our panel of experts.
Joshua Wilwohl, Senior Editor, Quantum Media
 
Industry Keynotes
 
9:10 AM – 9:50 AM
Keynote Address I – Streaming Video & Advertising Effectiveness
Industry watchers say online video advertising revenues is predicted to grow to $10 billion in the next 5 years. How do we effectively “follow” the dollars?  Where is the money, and how do we know that it is working? Is it driving sales and ROI for your brands? How do you capitalize on digital video advertising? Get real insights, best practices and keen predictions in this keynote.
Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions
 
Online video has become an incredible compelling medium for storytelling. We look at this exciting new world of narratives and video centric content marketing
 
9:50 AM – 10:30 AM
Keynote Address II – Leveraging Video & the Power of NOW
  • Trends on video consumption
  • Power of social discovery of video
  • Keeping up in the world of video advertising
  • What content resonates?
  • Playbook for brand building
Maya Hari, Director, Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets, Twitter
 
10:30 AM – 11:00 AM
Morning refreshments and networking
 
How TV Broadcasters are Tackling Streaming Video Advertising
 
11:00 AM – 11:40 AM
Strategies for Broadcasters in Streaming Video and Opening a New Platform for their Advertisers
How are TV broadcasters approaching online video and opening new opportunities for their advertisers in the streaming video space?
  • How TV broadcasters are helping brands and advertisers navigate effectively across these new video content exchanges and maximize their marketing strategies?
  • Strategies & approaches for broadcasters to grow more digital revenue with video ads
Pavel Rebrov, Technical Consultant – Asia Brightcove
 
KEYNOTE Panel Discussion
11:40 AM – 12:20 PM
Strategic Overview & Critical Issues: What is Working & What Isn’t?
  • As online and mobile video advertising is on the rise and characterised by new viewer behaviour patterns & habits, splintering of the audience, innovations and new technology on multiple fronts, and content fragmentation, the main question we would like to know if how are these in turn impacting online & streaming video advertising?
  • Discussing trends, statistics, opportunities and challenges. What key directions are taken by the industry key players?
  • What exciting opportunities lie ahead for publishers and advertisers alike?
  • Who are the rising stars in online videos and video advertising?
  • A quick look at the impact of Twitter TV and video, Facebook video, Spotify, Meerket, Periscope, Google Preferred and others arising on the scene.
  • Who’s acquiring who and who’s buying what? Where are the investments going to?
  • A note on online video advertising vs. TV advertising: Are we seeing a convergence or divergence in this arena? As more and more advertisers would like to move to where their audiences are and accurately target wherever they are viewing, how will this likely further develop?
  • Nailing the strategic issues and key drivers – Innovations in online and video advertising metrics, issues of view-ability, platforms, ROI demonstrations and programmatic.
  • About videos and native ads: What is working and what isn’t working in online videos and native advertising? An update.
  • How should each stakeholder maximize the value of investments in online video ads?
  • What are the new risks and rewards?
  • Views on publishing and syndicating online video ads.
 
Moderator
– Joshua Wilwohl, Senior Editor, Quantum Media
 
Panellists
– Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions
– Maya Hari, Director, Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets, Twitter
– Jim Spencer, Founder, Newsy
– Antoine Bouchacourt, Regional Sales Manager, Asia, Brightcove
– Dino Markus, Director of Video & Head of Branded Content, USA Today Sports
 
 
12:20 PM – 1:30 PM
Buffet Lunch & Networking
 
Publishers and Content Creators’ Opportunities in Online Streaming Video Advertising
Publishers’ Strategies with Streaming Video Advertising and what have they done in this space? Presentations will cover these important issues:
  • In this exciting segment, top publishers and international online media provide their insights and perspectives as well as case studies on what they have accomplished in this space.
  • How have these publishers made the successful reach to younger and more mobile audiences with video advertising and monetizing content?
  • When the audience shifts to online and mobile, what are some strategies for publishers to monetize content on video?
  • Should publishers care too much about growing online video advertising? Should they be committing more premium inventory space to trade with buyers in a private arena? 
  • Video is a rising inventory and an integral part of your website. Real question becomes: How do you monetize your audience and your website?
  • Levelling the road ahead – What are the greatest challenges for publishers moving forward?
1:30 PM – 2:15 PM
Case study of The Denver Post
The Denver Post made a serious investment in their digital video strategy. They hired a top seasoned anchor from a local TV station, as well as talent from ESPN and built out studios in their building. They are selling large sponsorships, and now compete with local broadcasters. In this session they will share details about the concept, business plan, and inception of DPTV (Denver Post TV). This will include insight on the shows that make up this station. They will also touch on best practices uncovered in the past year of being implemented.
Lance C. Lambert, Director of Digital Ad Operations, Ad Taxi, The Denver Post
 
2:15 PM – 3:00 PM
Case Study of USA Today Sports
Insights on sports video content within the right context to build up your audience engagement. The session will cover what users and viewers want, insights on being successful in reaching the younger and more mobile audiences with video advertising and monetizing content.
Dino Markus, Director of Video & Head of Branded Content, USA Today Sports
 
3:00 PM – 3:40 PM
Case study of Washington Post (Presentation given via video)
Rebranding the video operations to “Washington Post Video” and making our content more accessible to our audience and viewers. How Washington Post is “franchising” video segments, working with distribution partners, and managing original video and aggregated, licensed video content.
Micah Gelman, Director of Video & Senior Editor, The Washington Post
 
3:40 PM – 4:05 PM
Afternoon refreshments & networking
 
New Models: Video and Programmatic Advertising
 
4:05 PM – 4:45 PM
Programmatic from the Buyers’ Side – Video Spending through Programmatic Channels. Strategies and approaches for operational efficiency, data-centric audience targeting and other benefits. Buying into highly selective inventory and into frameworks having relevance and precision. Evaluating processes and structures to deliver video message to the right audience at the right place and time.
Matt Harty, Senior VP, Asia Pacific, The Trade Desk
 
 
4:45 PM – 5:20 PM
Impact of Programmatic Advertising on Online Streaming Video
How has it re-shaped the business of video ads? Understanding the critical shifts that has occurred and how marketers, advertisers and publishers can better leverage this important market driver and increase opportunities for greater success? How is programmatic and ad automation impacting ad agencies as well as content and media owners who own video content assets across platforms, from TV to web and mobile? To whom are the actual benefits of automation (for workflow, ad effectiveness and efficiency) accruing to, eventually? Audience based programmatic buying of video which ensures safety for the brands and also excellent viewing experience. User behaviour patterns and customer data can be used powerfully to guide better buying decisions and fine-tune engagements with customers. How to ensure low to zero wastage as much as possible? How to leverage data to unlock the greatest opportunity for engagement? Eventually how will these strategies pan out in a greater conversion from TV to online video ads?
Henry Stokes, VP Client Development, Asia Pacific, Xaxis   
  
Day One Panel Discussion
5:20 PM – 5:50 PM
  • What advertisers really want: With plenty of video inventory, the key question is what do advertisers want and how can you offer it?
  • What consumers want:ad-based video models or pay-per-view models with limited or no advertising?
  • TV video vs. online and mobile video advertising
  • Build brands vs. drive online sales:Getting it right – is online video ads supposed to build brands or to drive online sales?
  • How is the battle for video ad budgets being fought?
  • Today’s vital metrics– what are the main key metrics we should consider today?
  • Will programmatic diminish value for publishers inventory? Discussions on both sides of the coin
  • Views and perspectives about working with the right partners for a video strategy – some key considerations, from business models to operational management.
Moderator
– Joshua Wilwohl, Senior Editor, Quantum Media
 
Panellists
– Matt Harty, Senior VP, Asia Pacific, The Trade Desk
– Patrick Schult, Director, Business Development, Imagine Group Entertainment
– Lance C. Lambert, Director of Digital Ad Operations, Ad Taxi, The Denver Post
– Rohan Philips, VP Products & Strategy Asia Pacific, Xaxis
– Julian Rake, Managing Director, Quantum Media
 
5:50 PM – 6:00 PM
Closing remarks and summary by Chairman
 
6:00 PM
End of Day One
 
6:00 PM – 7:00 PM
Casual drinks and evening networking for all speakers and delegates
(Foyer area outside Ballroom 2)
 
 
Day Two 26 January 2016 (TUESDAY)
 
8:15 AM – 9:00 AM
Morning Coffee
 
9:00 AM – 9:10 AM
Welcome Back to Day 2!
 
9:10 AM – 9:15 AM
Chairman’s Opening Remarks
Joshua Wilwohl, Senior Editor, Quantum Media
  
Industry Keynotes
 
9:15 AM – 10:00 AM
Industry Keynote Address I – Native at the Heart of your Digital Advertising Strategy. How do You Change the Metrics of Success?

What are the eight verticals inside Vox Media providing access to a diverse range of audiences from sports lovers to foodies to fashionistas? What are the tools used and strategies deployed to ideate, execute, and distribute meaningful content programs for an advertising partner?  How can this strategy scale to accommodate business growth? Here are some insights by Vox Media on delivering quality content that provides deep impact for brands. This keynote will cover how you can think not just about creating great content, but creating content destined for success across a variety of video viewing platforms. This keynote will also discuss how you can handle customization for each execution, how branded content is backed by metrics. 

Greg Gordon, Executive Director of Video, Vox Creative
 
Creating Successful Video Advertising Campaigns
 
10:00 AM – 10:45 AM
Industry Keynote Address I – Case Study: Huff Post Video Strategy
Creative Content that Clients Love
Drea Bernardi, Video Strategist, The Huffington Post Partner Studio
 
10:45 AM – 11:15 AM
Morning Refreshments & Networking
 
11:15 AM – 11: 55 AM
Case Study: How China’s Little Apple Digital Campaign became a Global Viral Hit
From Singapore to Thailand, Korea to Indonesia and Vietnam to China, 8 out of 10 online video ads are seen to completion. Reviewing the role technology, data and creative execution played in strong advertising in this format. What caused the engagement metrics to soar higher in Asia beyond the normal averages?
A helpful case study by WebTVAsia which is a YouTube-certified Multi Channel Network (MCN) and digital studio in producing, managing, marketing and monetizing the most wanted premium Asian content. More insights in how in a span of a year, they achieved over 1.5 billion views and 4 million subscribers from over 300 creator channels in Asia.
Fred Chong, Group CEO, Prodigee Media Sdn Bhd
 
11:55 AM – 12:35 PM
Branded Content – The Paradigm Shift in Marketing: Campaigns on Digital Media 
  • The paradigm shift in marketing
  • Why branded content works
  • Success stories
  • Good and bad examples of branded content
  • How to embark on a branded content campaign
Patrick Schult, Director, Business Development, Imagine Group Entertainment
 
12:35 PM – 1:45 PM
Buffet Lunch and Networking
  
Mobile Video Advertising and Strategies to Maximize Discoverability across Platforms
  
1:45 PM – 2:30 PM
Case Study: How Quartz Is Doing Video
Nearly anyone in publishing will tell you that the next big format, the one with the most room for creativity and monetization potential, is video. But what you don’t hear about as much is the considerable cost of creating high-quality video, and the even bigger challenge of getting people to watch it—according to some estimates, 94% of viewers skip pre-roll when they can. Quartz’s approach to video has been to grow slowly and strategically, focusing on ambitious experimentation and, as always, the user’s experience. We’ll share our learnings in this talk.
Joy Robins, Senior VP of Global Revenue and Strategy, Quartz
 
2:30 PM – 3:15 PM
Producing Content for Multiple Platforms Simultaneously
  • Strategies for ‘video everywhere’, increasing discoverability for your video content
  • How to maximize video ad content across platforms
  • How to make videos more native to platforms, systems and tools that viewers are using every day?
  • Some key thoughts on developing the optimal and effective impact and engagement with audiences with your content
Jim Spencer, Founder, Newsy (Mobile)
 
3:15 PM – 3:45 PM
Afternoon refreshments & networking
 
Metrics for Measuring Video AD ROI – Meeting Advertisers and Audience Requirements
 
3:45 PM – 4:30 PM
The Right and the Wrong way to do Sponsored Video.
How to work with brands to create successful sponsored video campaigns that will delight your audience and achieve the advertiser’s objective.
Byron Perry, Founder, Coconuts Media
 
 
4:30 PM – 5:15 PM
Meeting Audience Requirements for Quality and Accountability in Maximizing the Online Video Strategy. What are the most important set of metrics you’d need to validate your video and editorial decisions?
  • Reviewing some of the key questions like – Did the video advertising drive sales and improved brand lift? And to what extent? Can we measure this meaningfully?
  • Was the video ad useful in reducing the client’s decision funnel and provided meaningful media value? How did it impact mindshare, reach, view-ability and engagement?
Maria Ressa, CEO & Executive Editor, Rappler
 
Day Two Panel Discussion
5:15 PM – 5:45 PM
The Future of Streaming Video Advertising
  • As mobile continue to rise in importance and as marketers & advertisers embrace mobile and funnel more advertising dollars migration towards it, what are some of the predictions on the future of video advertising?
  • A review of unique and high performing ad formats for driving up engagements with audiences.
  • Views on reselling existing video advertising solutions as being offered by YouTube, Facebook and Twitter. Is this the best way to grow digital revenues?
  • Repurposing videos: Original online video ads versus repurposed TV video ads, which one would be the better strategy?
  • Updates on the major video advertising deals in 2015: Implications for all stakeholders
  • Shape of the marketplace in the near future
Moderator
– Joshua Wilwohl, Senior Editor, Quantum Media
 
Panellists
– Greg Gordon, Executive Director of Video, Vox Creative
– Drea Bernardi, Video Strategist, The Huffington Post Partner Studio
– Joy Robins, Senior VP of Global Revenue and Strategy, Quartz
– Byron Perry, Founder, Coconuts Media
– Fred Chong, Group CEO, Prodigee Media Sdn Bhd
– Maria Ressa, CEO & Executive Editor, Rappler
 
5:45 PM – 5:50 PM
Closing remarks and summary by Chairman.
 
5:50 PM
End of Day Two and Summit. Thank you for your participation.